Sunday, June 23, 2013
Owning People's Eyeballs
Interesting how much has changed in two years...
In my first book marketing foray, I just caught the tail end of the Facebook frenzy. The migration off FB went almost as rapidly as those 8 weeks of advance sales.
My publisher informed me that since 75% of book sales happen online, I'd better bone up. That sent me to The Idiot's Guide of Social Media Marketing, where I had just enough time to read, ping and tweet Poems from the Boatyard. I even managed a You Tube. It was kind of fun, kind of dizzying.
Two years later, it's a different landscape. Bored with Facebook, we're on Pinterest, Google and Instagram. Blogs have clogged the web. Ping is gone, replaced by Hoot Suite. Everything seems a quest to own people's eyeballs.
I do like learning new things, but my two-year-old Idiot's Guide (which I never did finish) is almost obsolete. Shift happens. (If you read no further on this blog, watch that video!)
A capsule version: Bill Gates earns about $250 per second...160 billion emails are sent daily...97% of which are spam...in the time it takes you to read this blog, 375 babies will have been born in India. To reach a target audience of 50 million, it take two years on Facebook.
I have 13 days to go and 14 copies of The Boatman's Daughter--so a lot can happen! What I need to happen: sell 14 more copies to go to print.
What I want to happen: sell 205. Why? Then my print run shoots up to 1000, of which I receive 100 copies. Hey we live in exponential times! This is a modest goal!
Order now before shift happens! You can order The Boatman's Daughter with credit card or PayPal online here.
Hanging on for the ride...