Well, I’ve barely had time to create buzz, but since 'going live' last weekend, it's been quite the buzz...a fast, fun week of marketing and media releases, with the learning curve taking on new meaning, and a whole new world opening up. Lots more Facebook friends for starters :)
I’ve been a marketing maniac these past two weekends, visiting art centers, libraries, coffee shops and bookstores. And after monkeying around with Mail Chimp all month (not sure the boatyard prepared me for Mail Chimp…although it sure required perseverance!), I got my first media release out before heading to Florida for a few days.
A flurry of phone calls to brother Pete, coordinating the northern media blitz on LI and New England filled in any gaps I might have found during the week. He is poring over family lore and photos, scanning in all sorts of goodies, and in his own learning curve on social media marketing. Thanks Pete!
Many thanks to all of you who wrote, bought, and/or encouraged this week. It has just added to the fun and I really appreciate celebrating with you.
In case you missed this in Mail Chimp, I have some answers for the FAQs coming my way; if you’ve already read it, you can stop here, and enjoy the rest of your day. See you next time!
1. The book is not published yet. This is an advance sales period, during which the publisher is testing the marketability of the book. Based on sales during this period, they will or will not publish. They need a minimum of 55 orders.
2. I am ‘paid’ in copies; the more copies that are sold during this period, the more ‘free’ copies I receive, which I can then sell at retail. My goal is to sell 205 copies during this advance sales period, which will net me the highest quantity of free copies the publisher will send me: 100.
3. Assuming all goes well, and I sell the 55 minimum, this is a limited edition press run. The maximum number that Finishing Line Press will print is 1000. So you may want to get in on the action early!
4. Shipping costs are reduced to $1.50 just for the advanced sales period; costs will go up once the book is published.
5. I do not have any copies of the book to give you when I see you in person, because it is not published yet! I will take orders, however, if you don’t mind waiting until you see me to receive them! (I don’t want to incur shipping costs for myself.)
6. During the advance sales period, if you use Pay Pal, you can also use the ‘bill me later’ option, and get a $10 rebate.
7. Because you want to amaze Finishing Line Press with how vital ‘Poems from the Boatyard’ is to your life, the poetry world, and culture in general!
8. You want to encourage me ? (shameless, I know…).