I am reading “The Frugal Book Promoter” and “Guerilla Marketing.” In case you don’t know this about the publishing world, the author is responsible for most of the marketing of his or her book. So I am doing a crash course in marketing and book promotion, looking up websites, collecting email addresses, picking up local newspapers to collect editors’ names, and exploring Mail Chimp.
I have updated my profile on Linked In. I’ve got Twitter and my Facebook page ready to go, and of course the blog is up and running. I’m sure I’m probably missing 12 forms for social media, but that’ll do for now.
February 15 still looks like the official launch date, and I am most eagerly looking forward to crawling around the coastal cafes and bookstores of New England and Long Island, birthplace of these poems, hopefully with my brother Pete in tow. And no doubt be inspired with new poems…
In the meantime, I have a postcard and a bookmark to create…
Showing posts with label Guerilla Marketing. Show all posts
Showing posts with label Guerilla Marketing. Show all posts
Monday, January 24, 2011
Friday, January 21, 2011
Hoops & Bananas
Well, after a sharp learning curve, with deadlines compressed because of travel, I have finished jumping through all the publishing hoops necessary to bring this chapbook to press! I have January ‘off’ to study marketing, and get my social media up to snuff. The Media Release Kit is ready, as are the bios, short and long, with author photos, table of contents, a manuscript in txt, pdf and Word format, cover art, permissions, all in hard copy as well as CD ( why did my DVD player decide to stop working now?!? Flash drives to the rescue…)
I have until approximately Feb. 15, when the prepublication (advance sales) period begins. That means six weeks of sell sell sell, because based on sales, the print quantity is determined. My first goal is 205, which will earn me 100 free copies, which I can then sell at retail.
So, from now until Feb. 15, I will be studying “Guerrilla Marketing for Writers” by Jay Conrad Levinson, Rick Frishman and Michael Larsen and “The Frugal Book Promoter” by Carolyn Howard-Johnson.
And figuring out Mail Chimp…oy…pass me a banana!!!
I have until approximately Feb. 15, when the prepublication (advance sales) period begins. That means six weeks of sell sell sell, because based on sales, the print quantity is determined. My first goal is 205, which will earn me 100 free copies, which I can then sell at retail.
So, from now until Feb. 15, I will be studying “Guerrilla Marketing for Writers” by Jay Conrad Levinson, Rick Frishman and Michael Larsen and “The Frugal Book Promoter” by Carolyn Howard-Johnson.
And figuring out Mail Chimp…oy…pass me a banana!!!
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